We typically don't suggest you stop SEO services abruptly, but when you discontinue using SEO services it can negatively affect your online presence. Here's a few items that can be effected:
Organic Rankings: When you stop using SEO services, your website's organic rankings may start to decline over time. This can happen because your competitors may continue their SEO efforts, and search engines may prioritize websites that actively invest in optimization.
Competitor Advantage: Your competitors who are actively engaged in SEO may surpass your website in search engine rankings. They may capitalize on the opportunity to gain more visibility and organic traffic in your industry or niche.
Decreased Organic Traffic: With declining rankings, your organic traffic from search engines is likely to decrease. This can impact the number of visitors coming to your website through non-paid search results.
Reduced Online Visibility: As your website's visibility decreases in search engine results pages (SERPs), it becomes less likely for potential customers to find your website when searching for relevant keywords or topics.
Decreased Brand Awareness: SEO efforts often contribute to increasing brand awareness by improving your website's visibility. When you stop using SEO services, your brand's online presence may suffer, and you may lose the opportunity to reach and engage with potential customers.
Impact on Long-Term Results: SEO is a long-term strategy that requires consistent effort and ongoing optimization. Stopping SEO services can impact your long-term results, as search engines prioritize websites that regularly update their content, improve user experience, and earn authoritative backlinks.
It's important to note that the extent and speed of the impact will depend on various factors, including the competitiveness of your industry, the current state of your website, the level of optimization achieved before stopping SEO services, and how your competitors are investing in SEO.
If you decide to discontinue SEO services, it's advisable to closely monitor your website's performance, explore alternative marketing strategies, and consider periodic SEO maintenance to preserve the progress you've made and prevent a significant decline in organic visibility.